In the interview it starts with talking about how Billy got involved in wrestling. He spoke of watching ECW, WWE & WCW and getting to know people in the business. Billy then tells the story of how he got involved with Resistance Pro. When asked what the ultimate goal for R Pro he said
“We basically have two business plans, which run concurrently. One is what can we do to build a national brand, which would ultimately lead to getting us on television with a weekly product nationally. But meanwhile, everything we do here is predicated on the fact that if none of that stuff ever happens, we should still be able to be a national brand that can run anywhere in the country…..We’re actually right on the doorstep of going into a formal arrangement with a cable network. We’re just waiting on the legal end of it all. I can’t talk about it yet, but it’s very exciting because I’ve been working on this for over a year.”
Billy explains that getting a reality show isn’t as easy as it use to be:
“From what I’ve heard from people who have been in it from the beginning, there was a time they would. You could basically get shows bought on pitches. Now it’s a much longer process. I asked one executive at a cable network recently, “How many pitches do you hear a week?” And he said, “Fifty.” Reality is obviously a launching pad for people for a variety of reasons and there are 50 people in there a week pitching. Just having a really good idea is only the beginning of the conversation. They have to look at how they would commoditize it—who they’re trying to reach, who their advertisers want to reach. It gets very complicated very fast. But my sales job to them has been that wrestling as a subculture hasn’t been explored at the national level the way most other subcultures have been.”
What surprises Billy in the sports-event industry:
“I think the thing that’s most surprising—and that I have a different appreciation for now—is what it takes to get people through the door. We tried stuff in the beginning where we had big indie names come in and work for us and it didn’t do the numbers. Of course, we leaned to a degree, not fully, on my name and that didn’t really do the numbers. It wasn’t until we provided a product that our local fan base was really attracted to and excited by that we saw real change. So it makes me really appreciate how hard you have to actually work. To get someone to get in their car on a winter’s night, drive across town, pay their money, come in, grab a seat, grab a Coke— that’s really a challenge.”
At the end the interview asks:
You’re a Chicago native and a big Cubs fan. Have you ever thrown out a first pitch?
I’ve never thrown out a first pitch. They’ve asked me to sing the national anthem but I’ve always turned that down. I have sung during the seventh-inning stretch though.
Why aren’t you interested in doing the anthem?
I think the anthem is all downside and very little upside. [Laughs.] Especially in the YouTube era.